LOS ANGELES, April 8 (UPI) --Caitlyn Jenner's MAC lipstick entitled 'Finally Free' is now available for purchase.
Released Thursday, the product which is a creamy, rosy pink shade, will help benefit the makeup makers MAC AIDS Fund Transgender Initiative with 100 percent of the proceeds going to the charity.
Jenner modeled the new lipstick on MAC's official Instagram account in a new ad which features the reality star wearing a black corset while applying the product.
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Caitlyn Jenner is Finally Free with Mac Cosmetics. On Friday, Caitlyn Jenner and MAC Cosmetics announced they have teamed up to create an exclusive lipstick color titled Finally Free. 100% of the proceeds will go to the MAC AIDS Fund, which will provide grants to transgender programs and organizations.
'@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free... is finally here!,' the cosmetics company captioned the photo.
Finally Free Mac Lipstick
'100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Get it today in select markets,' they continued.
A photo posted by M∙A∙C Cosmetics (@maccosmetics) on
'Finally Free' can be purchased for $17.00 on MAC's official website.
Mac Finally Free
Finally Free Mac Lipstick
In March, Jenner made headlines again when she became the new face and model of H&M's sports campaign.